Big-box market analysis

You have a product that has already proven itself in the retail market and you wish to make the leap into big-box retail? It is essential to understand the commercial territory where you are about to invest in.

To do this, thanks to the expertise of our team, we provide you with a market analysis service specially designed for big-box stores.

Insightful knowledge of the market and its trends

Before developing your market analysis, we mobilize our experience in marketing and logistics to explore and present, the best course of action for your business.

As a result, we draw from its strengths in order to enhance your key benefits as well as fine tune & adapt potential weaknesses.

This part of the market study goes well beyond the accounting year, it allows you to locate the attractiveness that your products represent according to the fixed and variable costs associated with it.

Our understanding of the expectations of big-box retailers allows us to approach the structuring of your costs from a completely new angle.

The mapping of your competitive environment is used to understand the strategies of your potential competitors and to find the best opportunities in order to highlight your products.

The exploration of the market carried out by AE Connexion will allow you to answer questions such as:

Who are my main competitors?
What promotional incentives are used?
Product differentiation versus the competitor’s?

Once all the necessary variables are identified, we record and compare the current qualities of your offering with the prerequisites of the big-box market.

Finally, using our network of brokers, sales representatives and sales coordinators, we provide you with a list of retailers where your products could possibly meet a demand.

Are you looking to conquer the Canadian big-box market?

Let us accompany you on this adventure